4 Permalink -via poeticfaith

“This is why the loss of religious certainty facilitated the birth of kitsch. Faith exalts the human heart, removing it from the marketplace, making it sacred and unexchangeable. Under the jurisdiction of religion, our deeper feelings are sacralized, so as to become raw material for the ethical life, the life lived in judgment. When faith declines, however, the sacred loses one of its most important forms of protection from marauders; the heart can now more easily be captured and put on sale. Some things—the human heart is one of them—can be bought and sold only if they are first denatured. The Christmas-card sentiments advertise what cannot be advertised without ceasing to be: hence the emotion that they offer is fake. Kitsch reflects our failure not merely to value the human spirit but to perform those sacrificial acts that create it. It is a vivid reminder that the human spirit cannot be taken for granted, that it does not exist in all social conditions, but is an achievement that must be constantly renewed through the demands that we make on others and on ourselves. Nor is kitsch a purely aesthetic disease. Every ceremony, every ritual, every public display of emotion can be kitsched—and inevitably will be kitsched, unless controlled by some severe critical discipline. (Think of the Disneyland versions of monarchical and state occasions that are rapidly replacing the old stately forms.) It is impossible to flee from kitsch by taking refuge in religion, when religion itself is kitsch. The “modernization” of the Roman Catholic Mass and the Anglican prayer book were really a “kitschification”: and attempts at liturgical art are now poxed all over with the same disease. The day-to-day services of the Christian churches are embarrassing reminders of the fact that religion is losing its sublime godwardness and turning instead toward the world of fake sentiment.”